COMMERCIAL / CAMPAIGN
ROCS — Chicken Fried Fumble
Give ROCS fried chicken a memorable introduction through a football-themed commercial campaign.
THE CLIENT’S GOAL
The client’s goal
ROCS needed a memorable way to introduce its fried chicken offering and give customers a reason to consider it.
THE CREATIVE APPROACH
The creative response
A football-themed comic situation puts the product at the center of a recognizable moment. The character-led story and focused edit make the food offering easy to follow.
THE PRODUCTION CONTRIBUTION
Production in service of the campaign.
A football-themed comic situation puts the product at the center of a recognizable moment. The character-led story and focused edit make the food offering easy to follow.
The Audio Suite · Commercial production.
CAMPAIGN RESULTS
Sales growth across the campaign.
The Chicken Fried Fumble campaign saw 6% sales growth in the first month and 8% sales growth during the campaign, which spanned over half a year. The Audio Suite’s commercial production supported the wider campaign.
Production credits
The Audio Suite · Commercial production.
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