COMMERCIAL / CAMPAIGN
Roach Energy — Night Before Christmas
Introduce an energy service through a seasonal family story.
THE CLIENT’S GOAL
The client’s goal
Roach Energy needed to make a practical service message engaging for its audience. A familiar seasonal family story provided the setting.
THE CREATIVE APPROACH
The creative response
A family-centered Christmas setting gives a practical service message a warmer, personal context.
THE PRODUCTION CONTRIBUTION
Production in service of the campaign.
A family-centered Christmas setting gives a practical service message a warmer, personal context.
The Audio Suite · Commercial production.
CAMPAIGN RESULTS
12% sales growth.
The Night Before Christmas campaign saw 12% sales growth. The Audio Suite produced the family-centered television commercial as part of that campaign.
Production credits
The Audio Suite · Commercial production.
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