Nurse Recruitment Campaign
Hospice of the Panhandle — One Purpose
Help nurses see a place where their work matters.
THE CLIENT’S GOAL
The nursing recruitment challenge
Hospice of the Panhandle faced difficulty attracting and retaining nurses. Prospective applicants needed to understand the care mission and the team they could join.
THE CREATIVE APPROACH
Make the mission personal
Produced in collaboration with Transcend, One Purpose put nurses’ own perspectives at the heart of the invitation. Staff interviews and care imagery connected the mission to the people doing the work.
The campaign
THE PRODUCTION CONTRIBUTION
Picture and sound around the purpose
Our production work supported the finished campaign, produced in collaboration with Transcend. Staff perspectives, care imagery and a focused edit keep the invitation connected to the organization’s mission.
CAMPAIGN RESULTS · REPORTED BY TRANSCEND
7 of 9 nursing vacancies filled.
Transcend reported that Hospice of the Panhandle began the recruitment campaign with nine nursing vacancies and successfully filled seven. Produced in collaboration with Transcend, One Purpose was part of that campaign.
Production credits
Produced in collaboration with Transcend.
YOUR NEXT PRODUCTION
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Discuss Your Project