BRAND STORY / DOCUMENTARY

Hospice of the Panhandle — Warren’s Story

Help families understand hospice care through a personal experience.

THE CLIENT’S GOAL

The client’s goal

Families considering in-home hospice care need to understand what support can mean in everyday life. Warren’s experience caring for his wife, Reva, gave that question a personal context.

THE CREATIVE APPROACH

The creative response

A personal account gives the care message a human setting. Warren’s experience carries the story, helping viewers relate the available care to a family’s everyday life.

Production credits

Produced in collaboration with Transcend.

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